How Photography Plays A Role in Your Real Estate Branding - CV Escrow
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How Photography Plays A Role in Your Real Estate Branding

How Photography Plays A Role in Your Real Estate Branding

iStock_000019237084XSmallThe photos that you take and use for your real estate collateral, including both print and online, can say a lot about your branding. Armed with a camera phone, real estate agents are taking more photos than ever of their properties, but that’s not to say that they’re always the best quality. You don’t need to have a background in photography to capture beautiful images! By keeping these tips in mind, you will be on your way to photographic bliss.

  • Frame Your Subject: When taking a photo, remember the rule of thirds. Break your image into nine sections and see how your subject is framed. It’s not necessary for your subject to always be in the middle box, so make sure you vary your angles to keep things interesting!
  • Use a Tripod: One of the easiest ways to mess up a photo opportunity is to have a shaky hand. Using a tripod will help stabilize your camera, whether you’re using a phone or a point-and-shoot. They also help you take more clear and crisp photos that make better use of the available light.
  • Create Depth: Look at a beautifully photographed home and you will notice the depth the photographer creates. Your subjects shouldn’t be lined up single-file in a photo, so try putting objects between you and your subject to break things up.
  • Make Use of a Home’s Light: You might have a picture perfect image in your head, but if you’re trying to shoot a room where light is coming directly at you from a window, you’re going to end up with an awful photo. Vary your angles and find a shot that makes the best use of a home’s light. Also, determine which way the home faces and where the sun will be before you make an appointment to photograph the home. Look for a time of day when the sun will be behind you or off to the side.
  • Invest in a Wide-Angle Lens: If you are using a professional-style camera, invest in a wide-angle lens that will help you showcase more of the room. They’re a great investment because they can enhance the space and help to make it look larger by capturing more of it.
  • Avoid Photographing Yellow Rooms: There are some things you just can’t help, like a yellow room that is notoriously hard to photograph because the entire photo will look yellow.
  • Take a Photoshop Class: While you won’t be able to solve all of your photography problems with Photoshop, taking a class will certainly assist you in correcting things like lighting, shadows, and so on. 
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