Get Back Those Customers Who Got Away

05 Mar Get Back Those Customers Who Got Away

It’s not always possible to close the deal on the first contact.  In many cases, it may take many attempts to bring a customer into the fold with your organization.  And while your marketing budget might not be huge, there are some cost-effective techniques that will help you “retarget” customers.  They’ll help keep you in front of potential customers, allowing you several opportunities to win them over.  The following tools are some helpful ways to retarget customers “who got away” – and keep them from swimming further away from you and your brand.

• Site Retargeting:  By targeting users who have visited and left your site, you can segment your offerings (e.g. apartments, condominiums, etc.) to customize messages that can help steer them back in your direction.  It allows you to offer incentives and includes a clear call to action.  Sites like Adroll.com, Retargeter.com, and FetchBack.com all offer packages to fit your budget.
• Search Retargeting:  By targeting users who are searching specific keywords, you can find sites that you feel are complementary to you and your brand.  Services like Google Remarketing offer ways for your brand to get in front of the 90%+ who didn’t click through.
• Regional Retargeting:  By targeting users on a regional basis, you can focus your efforts on customers who are searching for properties in your area.  Sites like Simpli.fi and Chango.com allow you flexibility to market those users looking in the region(s) you serve.  This will put your brand in front of users on any site they’re visiting – whether it’s Google, Yahoo, or CNN (or anywhere else their mouse takes them).

In this day and age of real estate, users are savvy and have a plethora of choices available to them.  By using one (or all) of these retargeting techniques and services, you and your brand have a lot more options, too.  Maybe even make you a bigger fish in a smaller pond!